Marketing

PhotoWorld-Dubai benefits from an integrated promotional campaign – comprising editorial, advertising and direct mail activities – which reaches over 35,000 trade professionals.

A foundation-stone of the trade fair’s ongoing success is each year’s comprehensive marketing programme, which attracts quality international exhibitors, buyers and decision makers, all keen to do business.

PhotoWorld-Dubai attracts widespread media coverage too, with features, previews and reviews in over 40 leading trade publications, business magazines, national newspapers, websites and radio broadcasts.

The organisers also publish Photo News Middle East the industry ezine, which reaches thousands of professionals at least monthly and describes the latest developments happening in the industry and at PhotoWorld-Dubai.